Discover MoMA


Discover MoMA, a large touchscreen installation, helps orient visitors to all of MoMA’s various, ever-changing exhibits by showcasing all of the exhibits in an easily digestible, visual format. By including recollection algorithms, Discover MoMA makes this experience more engaging using the sentiments of previous visitors.

Team members: Anupma, Marcelo, Rachel

Brief: Deliver a user journey for CenterStage at MoMA

Deliverables: A visual user journey walking through and Mockups

Objectives: Understand large scaled screen interactions

Research & Insights

Sometimes it gives you an extra experience… I like the touchscreen for information. Who is this artist? What is he doing? Or what else they’ve done.”

“I like them [the digital experiences in the Matisse exhibit] for their simplicity and the fact that they aren’t overly digital.”

“You feel you are more proactive. You can choose what kind of information you want to have…But sometimes you can get lost because you have a lot of information.”

We visited MoMA asking people what their thoughts on digital experience in the museums in general. Most of them had a positive experience and answered they had a hard time navigating the museum, due to its size and complexity, meaning it’s a possible area of improvement.

Our Approach

We set a goal to design an experience that uses the sentiments of previous visitors to help new visitors in the discovery of exhibits of their interest and give them a starting point for planning their day at the MoMA. We picked MoMA’s entrance hall for its location where people usually line up to buy tickets and wait until they can get in.

Initial Concept

Some initial concept sketches illustrate various ways of using CenterStage to navigate visitors. Since the screen is much larger than ones used in normal computer or other mobile devices, we were required to design things more carefully.


Wireframes & Test

As we narrowed down and defined our concept, we faced the most challenging part which was adjusting image size and setting CTA icons’ locations. It might look good on your computer screen, but that doesn’t mean it works on every screen! Testing on the actual screen helped us figure out design problems.

Final Designs

We ended up having three mockup designs including intro, home and detailed page. After intro, user lands on home where the vertical logo automatically hides to the side and user can see general info about each page on the left two screens. User will see instructions before they start exploring. Once user finds an exhibition/ art work that’s interesting, simply tap to see the details and navigate to the room where it locates.