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TL;DR

I am Somin Heo, a Senior Product Designer, currently working at Intuit.

Over the last 7 years, I've focused on improving tax accounting software helping tax professionals help their clients.

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Recently, I'm looking into areas like better document-sharing experiences, automating tax preparation and financial advisory services by using AI/ML while building a strong design system as a part of Intuit Design Team.

Intuit ProConnect Tax

Intuit web-based professional tax software

Intuit's #1 online professional tax software is also the only pro-tax software with Intuit Tax Advisor included in 2024 and full QuickBooks Online Accountant integration.

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E2E Thinking

E2E flow map, E2E journey map and more

Collaboration with cross-functioning teams to create the best experience to our users.

Design System Thinking

Component library, Intuit Design System and more

My experiences from various Design Systems to the Intuit Design System(IDS). The IDS is Intuit's one and only design system used by 5,000 designers, developers, and product managers who are empowered to create and innovate.

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More Intuit Design Works

Provocation videos, Internal tools & process improvement

Collection of strategic long-term vision works and XD Office Hour works leading design internal build processing tools to improve business operation.

Other Design Works

Conceptual designs, Tech experiment and more

Collection of personal projects to help people, society and for fun!

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Home: Projects
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